Mission:

• Promote Responsible and Compliant P2P Texting: We champion best practices within the industry, providing education on regulations and ensuring compliance with CTIA, FCC, and TCPA guidelines to both our members and their campaigns. Our mission is to inspire and guide the industry towards responsible and compliant P2P texting.
• Address Industry Challenges: Through collaboration, we tackle pressing issues within the P2P texting landscape, striving for solutions that benefit all stakeholders, including vendors and campaign operators.
• Uphold Authenticity in P2P Messaging: We are dedicated to fostering genuine P2P messaging practices. We actively discourage associations with entities that engage in regulatory violations or deceptive tactics, ensuring the integrity of our industry.